MUSTARD PLUG YELLOW #5

Hopeless Records

Hopeless Records has thrived as a beloved home for independent music for nearly 30 years. The music industry has changed drastically in those three decades, but in Hopeless founder Louis Posen’s mind, the company’s approach to music has remained the same. “The essence of the business hasn’t changed to me,” Posen says. “The essence is finding art that connects with fans in a deep and emotional way. The record labels that work with artists who can make those connections and help them develop their careers are the ones that will be left standing in the long run.”